Two of the biggest players in the online men’s grooming business recently found corporate partners.
Not too long ago, Harry’s (a men’s shaving startup that we’ve previously written about) struck a deal with Target stores. Their redesigned razors and blade handles provide a very reasonably-priced option to the neighboring Gillette and Schick razors in Target shopping aisles. Target sells the Harry’s Truman shaving sets and for $2 a cartridge,
In January, Harry’s even ran their first ad.
Dollar Shave Club got bought by Unilever some months ago, for a cool billion dollars. As a subscriber to Dollar Shave Club, I agree with Bloomberg’s assessment that they successfully developed a brand and established a strong following with reasonably priced, high-quality six-blade razors, and they did so in a pretty short period of time.
Their six-blade cartridges are great, last for a solid two weeks, and the girls in the household started stealing it to shave their legs, so I had to buy them their own handles. (OK, their blades won’t last that long if your significant other Bogarts it for leg shaving; one session of that probably accounts for a week by itself.)
Razors are a product that can provide a lot of value-add for vendors and their customers, such as easy hookups for branded shaving creams and ointments, and that market space was overpriced, plagued with unimaginative marketing, and ripe for a disruption. Toothbrushes? Not so much. Do I need to pay $40 a year for a high-tech toothbrush plus $50 for the starter kit? Quip thinks so. Sorry, I don’t. Wow. What a business model.
Featured image: Video screengrab from Harry’s ad.